Bottled Frappuccino
Stop-Motion Snap Ads
Meticulously crafted miniature stop-motion masterpieces that stood out in a new world.
role:
art direction
post-production
animation
agency: swift
A Rube Goldberg-esque Coffee Frappucino Machine
A Rube Goldberg-esque Mocha Frappuccino Machine
A Rube Goldberg-esque S’mores Frappuccino Machine
Frappuccino was one of the first brands on Snapchat, leveraging a wildly active audience on social media. Thanks to our Frappuccino fanbase, we were able to analyse and understand what worked on the platform at the time. Snap Ads were still brand new and brands had a lot to learn. So, how could we stand out on a new digital platform while sticking to our Frappuccino roots? By going analog with stop motion– something unexpected.. Our first set of Rube Goldberg Machine-inspired ads performed so well that Starbucks came back to us for two more flights.
Summer Games: S’mores Baseball
Summer Games: Caramel Dunk Tank
Summer Games: Mocha Strongman
We found sweet spot at 6-8 seconds of length, handcrafted stop motion animation, and DIY sound design.
This ad format had just launched, so this information wasn’t available to the public, let alone advertisers. Our strategy team got those insights.
On top of that, we kept it fun– the core element of the Frappuccino social sphere.
Dulce de Leche: Arcade
Dulce de Leche: Aliens