Eucerin Hyaluron Filler Pore-Refining Serum
“Yes and No” 360 Campaign
Premium campaign quality on a low budget, introducing Eucerin to younger shoppers and honoring their medical heritage.
role:
sr. art director
agency:
wunderman thompson berlin
campaign copy:
bianca bartolo
Thanks to Eucerin’s clinically proven skincare inspired by dermatological treatments,
you can say no to first signs of aging, oily skin, and ineffective treatments–
and a resounding yes to one superior serum that refines pores and lines with anti-oxidant protection.
No to first signs of aging. Yes to line reducing and pore refining.
No to oily skin. Yes to ultra lightweight texture.
No to external aggressors. Yes to anti-oxidant protection.
No to complicated skincare routines. Yes to hyaluronic, lactic and glycolic acids in one effective serum.
No to heavy-duty selfie-filters. Yes to 97% more silky-smooth skin.
This 360 campaign encouraged our audience to say,
”Yes to Eucerin Hyaluron-Filler Skin Refining Serum.”
Our clients were elated with the final product, and this campaign served as a launching pad for the evolution of the Eucerin brand which the agency also launched in 2020.
It was also the only campaign ever permitted to use full-colour video, something we fought adamantly for.
Campaign Key Visual - One of the first campaigns with the evolving Corporate Identity developed by Wunderman Thompson Berlin.
We brought forward a much more natural look than the brand previously was known for– saying goodbye to intense retouching and adding the color frame to differentiate product lines.
The large product texture against medical glass showcases texture while nodding to the brand’s medical heritage.