Google Nest Thermostat
“Solar Eclipse Rush Hour”
On August 21st, 2017, a total solar eclipse darkened over 100 million solar panels across the US.
We put on our solar-safe glasses and created this video to inform Nest Thermostat owners about Nest's first Solar Eclipse Rush Hour.
role:
art direction
agency:
swift
We also created geo-targeted social posts to spread the word to the right people.
All Nest-users had to do was opt in directly on their thermostats.