Eucerin Urea Repair Plus:
Life’s Little Moments 360 Campaign
Breathing new life into an iconic product from Beiersdorf’s heritage pharmaceutical skincare brand.
role:
sr. art director
agency:
wunderman thompson berlin
campaign copy:
bianca bartolo
We broke the campaign into two segments– the main campaign to focus on the original body lotion, and the secondary campaign focusing on the new scented product.
The campaign was primarily digital, with YouTube pre-roll, bumper ads, In-Feed videos, IG/FB stories, bumper ads, Native Ads, and hygiene assets for the website. PoP visuals for Pharmacies also were created, featuring the campaign Key Visuals.
We also created several cut-downs for A/B testing, some featuring footage of animals who also can be seen to have dry and rough skin.
The main campaign focused on the relief the body lotion provides, allowing for more enjoyment of little moments in life without fear or pain caused by dry, cracked skin.
The alternate campaign focused on the soothing effects of the new scented product, featuring creative that hints to scent as well as a flower illustration in motion assets.
Alt campaign content for testing showcased the scented product using petal animations, shown here in the :06 bumper.
Promoted posts highlight using the product as a full routine for your body.
Campaign Key Visual – used across all Print media (brochures, print ads, promo materials) and in Pharmacies at point of sale.