Ava & May
Ava & May is a home and living brand also started by Hashtag You, inspired by the memories made while traveling. Launching with three scented candles, a set of premium candle accessories, and a line of jewlery, I was tasked with producing social and web campaign content for the brand with just two weeks from my joining the team until the launch in French and German markets.
The brand voice focuses mainly on travel and inspiration, and each scented candle is named after a destination, with it’s own custom pattern inspired by the location. I wanted to carry the life and energy of the travel-centric brand story through while establishing an artistic and premium feel.
Ava & May
Core Product Launch
Creating stunning imagery and assets for the launch of a travel-inspired candle and jewelry line during the brand’s launch.
role:
sr. art director
producer
project manager
post-production
company:
hashtag you
Marrakesh Candle + Wick Trimmer
Ava & May is a startup home and living brand inspired by the memories made while traveling. Launching with three scented candles, a set of premium candle accessories, and a line of jewelry, I was tasked with producing social and web campaign content for the brand with just two weeks from my joining the team until the launch in French and German markets. That included fully planning and producing my own shoot in addition to my duties as the team’s sole creative.
The brand voice focuses mainly on travel and inspiration, and each scented candle is named after a destination, with a custom pattern inspired by the location. I wanted to carry the life and energy of the travel-centric brand story through while establishing an artistic, premium feel.
Photographer: Jill Bettendorff
Set Designer: Fabienne Mani
Paris Candle + Premium Long-Stem Matches
Kyoto Candle
Jewlery Launch
Ava + May Stem Necklace, Pearl Necklace, and Ring Necklace