PayPal “Seize the Season”
Holiday Campaign
Turning holiday frustration into moments of inspiration.
role:
art director,
production designer
agency:
swift
For PayPal’s 2017 holiday campaign, we highlighted the many offerings PayPal customers can enjoy when searching for the perfect gift.
We created fictional cases based on key PayPal functions like 'Return Shipping On Us,’ mobile shopping with One Touch, and P2P monetary gifts via holiday-themed greetings.
The campaign consisted of video spots running on Hulu, Spotify, NBC, and Buzzfeed, social content, and banners.
Times Square Takeover? Check.
I created this OOH for the Nasdaq Tower which played on Black Friday and Cyber Monday 2017.
Banner ads deserve love, too. We brought our lighthearted, smart tone-of-voice to the banner and display placements which were templatized for global use.
