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Million Facets Product Launch

Million Facets is a Hashtag You brand that launched in late 2018. I was brought on to the team to help jump start the launch of the first four products in the French and German markets. In the true start-up fashion, this was a task to be faced amongst a heap of exciting challenges– 1. The product had to be launched with in-progress branding from a prior project (of which I would develop the direction of) 2. We had a very short time between my joining and the product launch, 3. The budget was undetermined, but as DIY as possible while retaining premium results, and 4. As the sole creative at the company, it was up to me to see this through on my own from both a creative and production standpoint.

Million Facets
Product Launch

Skincare-line launch assets for a DTC startup brand.

role:
sr. art director
producer
project manager
post-production


company:
hashtag you

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Tea Treat green-tea peeling pask

Million Facets was a startup, DTC-skincare brand launched in late 2018.
I was brought on to the team to help jump start the launch of the first four products in the French and German markets.

Within two weeks, my task was to concept and execute a launch campaign to bring the brand to life. Aimed at urban-dwelling twenty-somethings, I pushed the brand direction to bring forward an artful but approachable, realistic, no-bullshit attitude in the social and webspace, certain to catch the eye of the audience in mind. I put my “producer” hat on atop my Art Director hat to assemble a talented team of creators from across the city to make magic happen.

In the end, two shoots took place– an initial product-focused shoot where we shot premium still life photographs and established a directional color scheme, and a second shoot where we worked with models to display products in-use and bring more of the brand voice to life.

Photographer: Jill Bettendorff
Set Designer: Fabienne Mani
Hair + Makeup Aritst: Meike Ewend
Models: Paola Ming + Kay Evseeva

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Pure Jasmine facial toner and Hydro Orchid Moisturising facial cream

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Hydro Orchid Moisturising Facial Cream

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Detox My Skin bubbling sheet mask