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How do you take moments of holiday frustration and turn them into moments of inspiration? With PayPal, of course. In this Holiday 2017 campaign, we highlighted the many offerings PayPal customers can enjoy when searching for the perfect gift.
We created fictional cases based on key PayPal functions like 'Return Shipping On Us,’ mobile shopping with One Touch, and P2P monetary gifts via holiday-themed greetings. The digital-first campaign consisted of video spots running on Hulu, Spotify, NBC, and Buzzfeed, social content, and banners.
On Black Friday and Cyber Monday, we also created an OOH activation lighting up the Nasdaq Tower and Reuter’s in Times Square.
role: art direction, campaign development, design, production management
agency: swift